Serving Every Body in the Self-Care Space
Founded by four women in Colorado determined to bring self-care to the masses, our entrepreneurial roots have since grown to over 100 studios across the country. Those visionary women continue to lead our growth efforts and our mission to help clients and franchisees alike.
With Waxing the City, you can own a body waxing brand that’s transforming the self-care movement. Set your entrepreneurial dreams in motion with our proprietary products, in-demand services, and clients who keep coming back again and again.
The Beauty of Our Business
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Repeat Clientele Our Club Orange membership program and fad-resistant services keep loyal clients in the books and recurring revenue flowing. -
Smooth Operations Waxing the City focuses on single service operations to streamline your daily schedule and help keep your wax warmers and salon chairs full.
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Train in Style Enjoy exceptional training from our founders—for yourself and your Cerologists®—as well as local marketing strategies and ongoing support.
How We Position Ourselves For Growth
Exclusive Wax & Service
Build a loyal list of repeat clients by offering a self-care experience they can’t find anywhere else. Our custom-formulated wax exfoliates and softens the skin, so your clients leave refreshed, worry-free, and excited for their next appointment. Each service is expertly conducted by licensed Cerologists®—our exclusive professionals who are the authorities on all things wax.
Your Waxing the City studio can also offer a wide range of brow and lash care services as additional revenue streams, keeping your appointment list full of new and seasoned clients.
A Glowing Industry
Everyone deserves to look and feel their best whether they’re hitting the gym or nailing that Zoom meeting. With Waxing the City, you can help make it happen for your clients and become the top name in waxing services in your market.
With 30 years of expertise in the industry, Waxing the City is continually setting the standard for what waxing can be. Now you can join us and take your place at the top of the flourishing self-care field.
Our Ideal Franchise Owner
What You Bring to the Studio
We're looking for entrepreneurial go-getters who see the huge potential in the personal care industry. Whether you have experience in waxing, business, or franchising, your passion for this self-care movement is what makes Waxing the City the ideal opportunity for you.
- $223,965 - $493,428 Estimated Initial Investment Range
- $350,000 Minimum Required Net Worth
- $125,000 Minimum Required Liquid Capital
Proud to be Part of Self Esteem Brands
As a member of the Self Esteem Brands family since 2012, we’re committed to improving the self-esteem of the world through all-inclusive self-care services. Together with our fellow brands in the self-care and fitness segments, we’re bringing the benefits of true industry legends to our franchise owners every day.
